the fort collins food coop - re-branding and identity system

The Food Coop came to Little Jacket in need of a new logo. We saw that the need was much greater then just a logo and agreed to help the local not-for-profit in a full re-branding effort. Still a client of mine today,
we began our relationship by understanding the exact needs of the Coop, where they fell short, where they exceeded, where they were going in the future. I was responsible for budgets, vendors, timelines, researching, concepting, creation, collaboration, process and production. The hand-drawn logo and typography, as well as symbol systems are the products of days of me tracing and retracing, scanning and re-scanning. The color palette, tagline, and messaging are the results of a collaborative effort between the Little Jacket team and the Coop. Today I work directly with the Coop managing and maintaining their brand.

[related project: Food Coop Website]
[related project: Food Coop T's]
[related project: Food Coop Invitations]
[related project: Food Coop Ad]